Evolution of Icons

An icon is defined as a person or thing regarded as worthy of veneration.

The story of Graff has unfolded over more than six decades. Renowned for the most fabulous jewels in the world, Graff is driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Founder of both Graff and Delaire Graff Estate, Laurence Graff holds a fascination with the emotional power of gemstones, and has built a reputation for working with the world’s most rare and precious gems. The Graff family presides over every step in the journey from discovery to cutting, polishing, and setting the final piece. Their quest for discovering elusive gems and shaping iconic jewellery has resulted in a rarefied world of nature’s marvels.