SA wine is more than a drink; it’s a livelihood
The South African wine industry is concerned about the dire consequences that yet another alcohol ban or restrictions on the sale of wine will hold for wine-related businesses and the livelihoods of those working in the South African wine industry value-chain.
Vinpro and the rest of the wine industry share President Ramaphosa’s concern over the sudden and severe spike in positive Covid-19 cases and related deaths, and understand the need for drastic measures to address it. However, without financial support by government it is simply not a viable option to shut down an entire industry on which more than 269 000 people are dependent for their livelihoods while more targeted lockdown measures can be utilised.
“A blanket policy approach to the restriction of wine sales is unnecessary, unjustified and counterproductive. We know and have clear evidence that the restriction of legal trade in wine and other liquor products fuels the growth of the illicit market. Illicit trade currently represents 22% of the total local liquor consumption and has grown significantly since 2020. Because this illicit market is outside the regulatory reach of government and operates uncontrolled, it may have a devastating effect on communities from a health and socio-economic perspective,” says Rico Basson, Vinpro MD.