Wine Industry celebrates the achievements of 40 rural change agents appointed by the Evergrow Foundation in partnership with Aware.org
EverGrow Foundation, previously known as Vinpro Foundation, was established in 2013 by Vinpro, the wine industry body for wine producers, to curb the harmful effects of alcohol harm, amongst other social challenges. Since then, the foundation has grown in order to support more agri-business and more agri-communities and recently changed its name to EverGrow Foundation.
Less than a year ago, the foundation, in partnership with Aware.org (The Association for alcohol responsibility and education) launched the Aware Ambassador Project. Today we are proud to announce that we have since recruited and trained 40 incredible women, the “Aware Ambassadors”, to be much needed agents of change in their rural farming communities, often forgotten by mainstream planners and funders.
The Aware Ambassadors have become true heroes in their communities, as one beneficiary noted: “I don’t know what we did before she came along’. We have so much to look forward to now. She listens to our issues and she actually provides support and actual solutions. I used to be a heavy drinker, but since the Aware Ambassador shared the dangers of alcohol harm with me, I have decided to change my drinking habits. I am working on becoming a better person and to contribute to my family in a positive way.”