New focus for Cap Classique highlights the importance of time and more
The Cap Classique Producers Association has recently re-positioned its marketing objectives to highlight the importance of time in the making of fine South African bubbly.
The Cap Classique Producers Association has recently re-positioned its marketing objectives to highlight the importance of time in the making of fine South African bubbly. The change occurs simultaneously to a drive for changes in local legislation governing the production of Cap Classique, and for which the CCPA are lobbying. All very positive indeed.
Part of the new strategyis that we now have a fully-fledged marketing arm that takes care of the day-to-day activities on the local and international front. We are gearing ourselves for the 50-year celebration of the first Cap Classique produced (in 1971) next year.
Therefore, this message is for all of you who love and follow and drink Cap Classique! Part of our drive going forward, is to refrain using the acronym, MCC. We know that it is an easy way out, but we feel that the category can benefit hugely by referring to the product as Cap Classique. Therefore, we urge you to share this information with your marketing teams, those who make the decision on labels, and with those who liaise with media and press.