If you are in the business of producing or selling a value-adding product, the brand is a most important thing. We all try to take the commodity and make something special and unique, something that has a better perceived value to the end-consumer. But to the consumer, are brands as important as they used to be?
I was treated to a beautiful tasting of their latest releases at the E.Guigal stand at the recent Prowein wine trade fair, when a representative from Drinks International came to deliver a certificate. E.Guigal has been listed at number seven on the Drinks International 2019 list of Most Admired Wine Brands. Quite an achievement! The list reads like the who’s who of the wine word: Penfolds, Torres, Villa Maria, Concha Y Toro and of course, other than Guigal, the famous French Chateux – Margaux, Petrus, D’Yquem.